You are at the heart of everything we do. Our goal is to maintain your trust and confidence by handling your personal information with respect and putting you in control.

It’s important that you know what personal information ‘The Actualizer’ collects about you, and how we use it.

We’ve done our best to make our explanations short and easy to understand. But, if you’d like further information, or have any questions, please contact our Data Protection Officer using the details in the ‘Contact’ section.

If we ever make any major changes to our privacy practices, we’ll let you know. If necessary, we’ll also ask for your permission.

What Information We Have & Where We Get It

• When you create an account, buy a pass or entry, we will collect your information which depending on service we are providing, may include your contact and billing information.
• When you use a social media feature within our website or apps, and you post to social media platforms, the social media site will provide us with some information about you.

How We Use Your Information & Why

1. For the performance of our contract with you

We use your information when you enter into a contract with us (for example to buy merchandise or a pass) so we can:

• process your order
• take payment, and
• provide you with customer support.

For our legitimate business interests

• To conduct market research and analysis which helps improve and customise our products and services.
• For our marketing purposes, unless your consent is required for such marketing.
• To send you customer service emails including booking confirmations and event reminders.
• To create a profile about you to help us personalise our services to you. For example, if you purchase tickets to pop events and you have consented to our marketing, we will inform you about other pop events we think you might be interested in. For further information, see section below:

Looking After Your Information

We have security measures in place to protect your information. The security measures we use will depend on the type of information collected.

We only keep your information for as long as required to provide you with the services you request, for the purposes outlined in this policy and for any legal purposes for which we are obliged to keep the information. We will securely delete your information when it is no longer required for these purposes, in line with our company policies.